Everyone’s Battle should be Childhood Obesity

There literally is an app(-lication) for everything.  Childhood obesity isn’t just an individual’s problem, it’s everyone’s problem.  According to the CDC, childhood obesity has been rising at an alarming rate, more than tripling in the past 30 years.  The prevalence of obesity among children aged 6 to 11 years increased from 6.5% in 1980 to 19.6% in 2008. The prevalence of obesity among adolescents aged 12 to 19 years increased from 5.0% to 18.1%.  Helping children and teens make good nutrition and fitness choices is now as simple as a click or a shake on your iPhone, iPod Touch or iPad.

Intermountain Healthcare, the hospital system based in Salt Lake City, has released an innovative, fun-to-use and FREE (we love free!) mobile application now available for download from iTunes, or through the App Store on your iPhone, iPod Touch or iPad.  The new application is part of Intermountain’s LiVe campaign which reaches out to parents and children about the importance of increasing physical activity and adopting healthier eating habits to prevent obesity.

The LiVe application:
Makes it easier to set fitness and healthy eating goals;
Guides users in tracking progress;
Allows you to invite your friends to be part of LiVe;
Links to entertaining and edgy LiVe public service commercials and posters;
Provides fun suggestions based on LiVe’s Eight Healthy Habits:

  • Always eat breakfast
  • Eat more fruits and vegetables
  • Limit sweetened drinks
  • Limit screen time
  • Increase your physical activity
  • Eat meals together as a family
  • Be positive about food
  • Don’t criticize about weight.

Although the features are definitely geared more towards children, parents alike can find that this app helps them make healthier living choices as well.  After all the best role model for healthy living is yourself.  My favorite feature has to be the “Your Food Mood – Healthy Food Tracker”.  As a parent I struggle to include healthy foods in my own diet.  With my crazy schedule, food includes anything that is fast and on the go.  You can’t deny what’s black and white, or in this case, on your screen.

In addition to the new LiVe application, the innovative campaign includes social advertising, school presentations, educational materials for health providers and a kid-friendly website (www.intermountainlive.org).