Creating Memories with The Sarah Jessica Parker Collection #HallmarkSJP


What girl doesn’t want to be like Sarah Jessica Parker?!  Beyond Sex and the City, SJP (Sarah Jessica Parker) has always exuded style and class.  Not just her wardrobe but her persona as well.  I got a chance to meet the very lovely Sarah Jessica Parker when Hallmark introduced the Sarah Jessica Parker Collection, a new offering of greeting cards, stationery and gift wrap, sold exclusively at Hallmark Gold Crown stores.  The collection was an intimate collaboration between Hallmark and SJP  to help women celebrate life’s joyous moments and find beauty, meaning and happiness in the little moments in between.  I have so many fond memories of going into a Hallmark Store.  So many milestones were marked with a Hallmark card.  When I started my family, and finally had my own Christmas tree, it’s been such a beautiful tradition to choose a special Hallmark ornament each year to add to the tree.

IMG_20140116_143209351_HDR“When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others,” said Sarah Jessica Parker. “I’m excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter.”

Her voice and personality can be seen everywhere in the collection.  The cards are simple, authentic and filled with heartfelt messages you want to express and can picture SJP saying in ways only she could carry off, making it effortlessly easy for one to be chic and stylish.  Who doesn’t like to receive a card or letter in the mail?  There’s nothing more precious than the written word.  There is something so sad about children not learning cursive in school anymore.  With social media taking over, a handwritten note is such a rarity.  These gorgeous cards are meant to be kept and shared for years to come.  Playful and chic patterns that I would never think to mix but are so complementary perfect as only Sarah Jessica Parker could do.

The Sarah Jessica Parker Collection includes more than 70 cards for birthday, friendship, love, thank you, congratulations, wedding and baby.  Ranging from $3.99 – 6.99, the cards feature rich paper stocks with unique combinations of patterns, illustrations, photography and calligraphy – much of which Hallmark artists created specifically for these cards.  The collection also includes note cards, gift bags and boxes, and stationery in two coordinated collections.

The collection is available exclusively at Hallmark Gold Crown® stores this month. In addition, seasonal collections will be available for Valentine’s Day, Mother’s Day, Graduation and Holiday 2014. Visit to find the nearest Hallmark Gold Crown store.



(1) lucky Mom Confessionals’ reader is getting a gorgeous Sarah Jessica Parker Collection Memo Set with Pen! You must leave a comment below.  Instructions and several additional entry options ARE CONTAINED WITHIN THE WIDGET if you’d like to increase your odds of winning!  Good Luck!