The Wee Generation

With baby #3 on the way, I’m amazed how many new things are on the market and how far things have come since A was born in terms of infant safety and health awareness.  When A was born, words like BPA-free, parabens, phthalates were unfamiliar to the majority.  One of the earliest and most important things a mother can do for their baby is advocate for them, starting even before they are conceived.  From taking your prenatal vitamins, to eating healthier and reducing your personal exposure to toxins in preparation for carrying a healthy newborn to term.  Studies have shown that children are exposed to an enormous amount of environmental chemical exposure while still in the womb.  In a study of 10 minority newborns, shockingly more than 232 chemicals were found in umbilical cord blood (  Environmental chemical exposure persists throughout childhood and studies have shown them to be linked to things like sensitivities and development of environmental allergies to eczema.

I’m thrilled that one of my favorite go-to brands, Seventh Generation, has released the first ever  USDA Certified Biobased baby care line of products called Wee Generation.  This new line includes baby shampoo and wash, sunscreen, lotion, diaper cream and bubble bath, which are all are free from parabens, phthalates and synthetic fragrances and are made from plant-based ingredients.  They are even endorsed by Healthy Child, Healthy World, an organization that has been advocating for children before I even knew to.

Yes, that’s great and all, but do they work?  Are they any good?  YES! Our absolute favorite of the line has to be their foaming shampoo and wash.  One of my husband’s crazy criteria was the quality of the suds.  While there is no correlation to the amount of suds to how clean you are, psychologically, he seems to think it does.  So to pass his snuff, the shampoo and wash MUST foam.  I was thrilled to note they are also tear-free too, as is all their bath products.

While environmental chemical exposure cannot be completely avoided, but you can conscientiously take steps to reduce your baby’s exposure.


Avoid body care products with:

  • Parabens (Ethyl -, Methyl- , Propyl-)
  • Phthalates (DEHP, BBP, DBP, DMP, DEP)
  • Formaldehyde releasing preservatives:
    • Quaternium-15
    • DMDM hydantoin
    • Imidazolidinyl urea
    • Diazolidinyl urea
    • Sodium hydroxymethylglycinate
    • 2-bromo-2-nitropropane-1,3 diol (Bronopol)
  • “Fragrance” or “preservatives” rather than listing the actual ingredients
  • Triclosan
  • DEA (diethanolamine) and TEA (triethanolamine)
  • Tetrasodium and Trisodium EDTA

Don’t stress, it will all be okay.   Just avoid the above, purchase Seventh Generations Wee Generation line of products and give a massage to your baby.  Here are some tips from Tina Allen, of Liddle Kidz Foundation, to unwind and bond with your baby.

Choose the Best Time and Place
Creating the best environment for massage is an ideal way to give yourself, and baby time to relax. Choose a familiar place that is warm, quiet and with few distractions. The best time for massage is when baby is awake, healthy and happy. Some babies prefer the morning, while others prefer the afternoon or before bedtime.

Be comfortable
Relax, enjoy and have fun! Position yourself so that you are comfortable. Be sure baby is safe and placed on a soft area. Keep in mind, babies roll and become slippery when using oil. Be sure your hands are warm and clean before you begin.

Choosing Massage Oil
While it is not required, using oil can help make massage more enjoyable for some babies and parents. Olive oil and Grapeseed oil are some of the best choices for infant massage. However if you choose to use lotions be sure to choose a non-toxic option, like Seventh Generation baby lotion – which contains olive oil as a main ingredient.

Ask Permission
Infant massage can be a wonderful tool for increasing your communication. Massage is not something that parents do to their baby, but rather with their little one. Listen to your baby. She will give you the signals to let you know she is enjoying massage, or when she is all done for now.

Know When Not to Massage
Never provide massage for your baby without permission (when sleeping, crying or fussy). Avoid massage when he is ill, has a fever or infection. If he has broken skin, rash or bruising. Wait at least 48 – 72 hours following immunizations. For tummy massage, wait 30 minutes after eating. If he has any special healthcare needs seek further guidance as to what would be the safest approach.

For more information on Infant Massage visit:

GIVEAWAY: CONGRATULATIONS TRACEY B!  IT’S (2) FAMILIES LUCKY DAY!  The fabulous people at Seventh Generation are giving (2) lucky families a Wee Generation Gift Pack including their entire line of Baby Bath & Body products!  They will receive one of each of the following:

You MUST visit fill out this FORM to be entered.  For an additional (3) entries – 1st Option – If you follow me on twitter @momconfessional and re-tweet this giveaway (I just entered @momconfessional’s @SeventhGen #Giveaway and you should too! – 2nd Option – If you “like” us on Facebook and share the giveaway with your friends. 3rd optionsubscribe to Mom Confessionals.  DON’T FORGET to fill out this FORM. Giveaway only open to those with U.S. addresses and must be 18 years or older. Giveaway ends on November 21st 2012 at 11:59 EST. A winner will be selected randomly by and notified by e-mail.

{ disclosure: This giveaway is sponsored by Seventh Generation Wee Generation.  Samples were provided for review, as always, opinions expressed here are always my own. }