Celebrating the Year of Possibilities #VZWBuzz

While I am an American born Chinese with weak ties to my heritage, I hold dearly the values and traditions that I do know and have been blessed to share in, albeit it, some that are a blended Americanized version.  All of these I have been so happy to share with my children.  I think this is such a great time for my kids to be growing up in.  Every where around us, everyone is embracing and celebrating each other’s beautiful heritage and culture.  I thought it was pretty awesome when I read an article on DeBlasio’s wanting the Lunar New Year to be recognized as a NYC public school holiday.  As a child, I always took off the day, but it was always recognized as an unexcused absence.  As an adult, I still take a holiday/vacation day to celebrate with my family and embrace everything from the great sweep out to handing out red envelopes to the next generation.

When a brand celebrates and honors a culture, I want to jump up and applaud!  I grew up with regular celebrations of Spanish history and celebrations, Jewish holidays and even the adaptation of Kwaanza.  This year, Verizon is celebrating 2014 Lunar New Year in the biggest, most beautiful way — with the launch of a beautiful short film called “What’s Inside”.   This is a story about a blended tradition of the lucky bag, a take on the lucky red envelope by Asian retailers during lunar new year celebrations.  It’s an inspiring and beautiful film about culture, belief and love that will resonate with every culture.

Beyond the visual beauty and cultural celebration, this video is helping end violence in the Asian community. For every “like” of the “What’s Inside” video, Verizon – through its HopeLine program – will donate $1 up $10,000 to Asian Americans Advancing Justice.  1 Like = 1 HopeLine Donation to Asian Americans Advancing Justice, an organization dedicated to helping end violence in the Asian community.

About Hopeline

campaign-lunar-hopeline-253x60Verizon started HopeLine in 1995 to help raise awareness of domestic violence. Whether it’s recycling no-longer-used cell phones or donating to domestic violence prevention organizations, Verizon is on a mission to shed light on this critical social issue. Nearly 1 in 4 women, 1 in 7 men and 3 million children are affected by domestic violence. HopeLine helps provide a lifeline to domestic violence victims and survivors. This Lunar New Year, each time you “like” the “What’s Inside” video, Verizon, through HopeLine, will donate up to $10,000 to Asian Americans Advancing Justice.

Learn more about Asian Americans Advancing Justice at http://www.advancingjustice-aajc.org/


campaign-lunar-bag-192x211Inspired by and featured in the film, a complimentary Lucky Bag will be offered for a limited time in selected Verizon retail stores with a qualifying purchase. Lucky bag is a form of Lunar New Year giveaway by retailers in some Asian countries. Verizon is bringing the Lucky Bag into participating retail locations from January 31 – February 10 by offering exclusive Lucky Bag gifts this Lunar New Year.

For more details on the Lucky Bag offer and participating retail stores, check out verizonwireless.com/lunarnewyear

{ disclosure:  I am a Verizon Lifestyle Blogger, I received no compensation for this post, and as always, all opinions expressed here are my very own. }