October 18th, 2014
Walk (RED) this Halloween with Nike and Bank of America
October 18th, 2014
I have been on such a health kick, it really is infectious… of the good nature. My new favorite fitness activity is running. I was sad when my #MiracleMarathon ended. I’ve kept up my running, but wanted it to mean something. Cue in Walk (RED).
From school costume parades to trick or treating around the neighborhood, Halloween is the most “walkable” holiday. We log some serious miles accompanying our children from door to door so they can fill up their candy bags. This year, parents can make every one of those steps count because of a partnership between Bank of America, the Nike+ app and (RED), the organization devoted to fighting against HIV/AIDS in Africa, specifically by eliminating mother-to-child HIV transmission. I have been a huge supporter of the (RED) campaign since it’s inception. My former employer worked on the Motorola (RED) campaign, since then I was hooked. What a great idea, supporting causes doing the things you do normally, in this case… WALK!
During the next eight weeks, for every mile that Nike+ users who opt into the campaign run or walk, Bank of America will donate 40 cents to (RED)’s Global Fund. 40 cents can purchase two life-saving pills called antiretrovirals (ARVS) which, when taken daily, can prevent an HIV-positive pregnant woman from passing the virus to her unborn baby. The goal of the program is to raise $1M by “turning your miles (RED).”
To support this cause, all users need to do opt in on their Nike+ app and track their miles. The donation will automatically be made.
- Go to www.nike.com/onestep4red
- Once there, go to the “Pledge Now” button and log-in to your Nike + account
- That’s all. Once pledged, Bank of America will donate 40 cents to (RED)’s Global Fund for every mile that you run/walk and track on the App.
The campaign will continue through December 8th so lace up your sneakers and start tracking those magic miles to support the fight against HIV/AIDS. I’m super excited to make my miles count, won’t you join me?