Just in time for your holidays, I was honored to co-host with Nancy Johnson Horn (The Mama Maven) and Esti Berkowitz (Primetime Parenting) an exclusive Media preview of LOFT’s inspiring charms benefiting St. Jude, before they officially went on sale last week.
The limited edition necklaces designed by Dogeared, represent the LOVE, JOY and HOPE of the patients at St. Jude. Everyday I am thankful as St Jude’s motto “Give thanks for the healthy kids in your lives…” and as an RN I am touched by the children whose paths I cross with who are not. They are some of the most extraordinary kids I have ever met. These children deserve to live a full life and the research that is done at St. Jude gets us one day closer to that every single day. If there is even a small contribution, “and give to those who are not.” I can make, I would. Being able to make a purchase that does good means just as much to me as making a purchase that is good for one’s health, because it’s good for one’s soul.
These small charms are affordable and gorgeous for that special someone in your life, or even for yourself. Each charm retails for $26 and five dollars from the purchase of every charm will be donated to St. Jude. The inspiring charms are available for sale starting today, December 5th, in LOFT stores nationwide and on LOFT.com. To learn more about the charms and meet the children they benefit, visit LOFT’s Facebook page.
This marks the fifth year of ANN INC.’s participation in the St. Jude Thanks and Giving campaign – the hospital’s national awareness and fundraising campaign that brings together celebrities, media and corporations to ask shoppers to “Give thanks for the healthy kids in your life, and give to those who are not.”
Since 2007, the company has raised over $6.7 million for St. Jude through its ANN Cares® charitable initiatives. As part of the ongoing partnership, now through December 31st, customers who shop at LOFT and LOFT Outlet stores will have an opportunity to support St. Jude through an add-on donation during the check out process. Additionally, ANN INC. has committed to donate up to $100,000 from the sale of limited edition products benefiting St. Jude during the Thanks and Giving® campaign, including the three LOFT Cares charm necklaces.