Recently Maclaren was introduced to Tracy Seckler, founder of an organization called Charley’s Fund. Charley’s Fund directs money into the hands of researchers who have the best shot at developing a treatment or cure for Duchenne Muscular Dystrophy (DMD). The organization’s goal is to cure DMD in time to save Charley Seckler’s (the organizations namesake) life and the lives of thousands of boys like him. DMD is the most common fatal genetic disorder to affect children around the world. Children with DMD cannot produce dystrophin, a protein necessary for muscle strength and function. As a result, every skeletal muscle in the body deteriorates. Although Duchenne is the most common fatal genetic disorder to affect children, sadly, there is no cure.
When Maclaren learned of this illness – which is commonly diagnosed when in boys only around the ages of 1 to 3 years – last year, their Chairman wanted to use the Maclaren name to help bring awareness of this disorder AND raise money to find a cure. They created the Charley’s Fund “I Believe” Triumph buggy. The stroller will retail for $195 (and will include a special “I Believe” Universal Organizer and raincover). While most companies donate a portion of their sales to a charity, Maclaren has gone above and beyond buy giving ALL proceeds from the sale directly to Charley’s Fund to support research to find a cure for Duchenne Muscular Dystrophy.
Many of us have family and friends who are either suffering from a terminal illness or disease or know of someone who does. My family right now is dealing with my mother’s cancer diagnosis and in my job I am often meeting new families dealing with their own difficult diagnosis. It’s through companies like Maclaren, taking the initiative, helping consumers make more thoughtful purchases, that there is hope. If you’re in the market for a new umbrella stroller, won’t you consider a stroller that will help fund research for a now incurable, but soon to be curable disease? With time and money, it is possible!
The stroller is available exclusively in Maclaren’s Online Store – http://www.shopmaclarenbaby.com/charleys-fund-i-believe-buggy/