SPOTTED: Going Gaga for Polaroid, Who knew?!

When I first heard that Lady Gaga was named the creative director for Polaroid, my first thought was, what marketing strategy is this?  Then I thought, just another celebrity tagging their name to a brand.  I just assumed she was just going to be a face but I was intrigued as to how Polaroid and Gaga would spin this.  This didn’t not seem like a good match to me but boy was I wrong!

Lady Gaga under her brand, Haus of Gaga and Polaroid just announced their new Grey Line and as an amateur photographer and gadget-ophile… I am gaga over their Instant Mobile Printer GL10.  This printer weighs a mere 15 ounces and can connect with virtually any bluetooth enabled mobile phone.   Using ZINK® Zero Ink® Printing Technology from ZINK Imaging, this printer produces full bleed and 3×4″ photos in the Polaroid Classic Border in less than one minute.  The ink-less printing embeds color into the paper – no ink cartridges or ribbons needed — AMAZING!  It makes this printer a portable photo booth that allows you to bring Polaroid magic wherever you go for only $169.  Available for pre-order online at and shipping in June.  You know I want one!

  • Amy

    I was definitely wondering about that too!

  • Carrie Patton

    It’s definitely cool but I’m not sure that it will do well. I’m so electronic with all my pictures. I show pictures on my phone, not really actual photos.

  • Janice

    This is cool, but is Lady Gaga a product designer now? I don’t see how this would make someone buy this printer.

  • Megan

    This would make a great gift for a teen. They love the novelty of picture printing. My teens love those sticker pic booths.