When I first heard that Lady Gaga was named the creative director for Polaroid, my first thought was, what marketing strategy is this? Then I thought, just another celebrity tagging their name to a brand. I just assumed she was just going to be a face but I was intrigued as to how Polaroid and Gaga would spin this. This didn’t not seem like a good match to me but boy was I wrong!
Lady Gaga under her brand, Haus of Gaga and Polaroid just announced their new Grey Line and as an amateur photographer and gadget-ophile… I am gaga over their Instant Mobile Printer GL10. This printer weighs a mere 15 ounces and can connect with virtually any bluetooth enabled mobile phone. Using ZINK® Zero Ink® Printing Technology from ZINK Imaging, this printer produces full bleed and 3×4″ photos in the Polaroid Classic Border in less than one minute. The ink-less printing embeds color into the paper – no ink cartridges or ribbons needed — AMAZING! It makes this printer a portable photo booth that allows you to bring Polaroid magic wherever you go for only $169. Available for pre-order online at Polaroid.com and shipping in June. You know I want one!